KAAM WAPASI launched by Lowe Lintas aims to reconnect migrant workers with urban jobs.

By moGossip Team Jul 30, 2020  

By @moGossip.com

Lowe Lintas, creative agency of MullenLowe Lintas Group, India, has announced the launch of Kaam Wapasi, a unique tech platform built to help migrant workers get back to work and at the same time assist employers with access to a pool of readily available workers.

Zee Network, Bharti Airtel, Axis Bank, Radiocity और Razorpod जैसी कंपनियों ने सामाजिक-अच्छी पहल के पीछे अपना वजन डाला है जो भारतीय अर्थव्यवस्था को ईंधन देने के लिए सरकार की पहल को सक्षम बनाती है।

Prateek Bhardwaj, CCO at Lowe Lintas, said, “After all that they’ve been through, migrant workers aren’t ready to return to cities without a sense of clarity and control. They need active projects to return to. Unfinished projects, on the other hand, need workers to restart. Kaam Wapasi is a creative tech intervention to help resolve this stalemate. By connecting migrant blue-collar workers with projects in various cities, we hope to accelerate the unlocking of the Indian economy.”

The national lockdown imposed due to Covid-19 has impacted migrant workers the most. Thousands of migrant workers were forced to go back to their native states due to loss of jobs and livelihood due to the lockdown. Even as the nation gradually eases lockdown restrictions, the workers are reluctant to return, thereby impacting various industries dependent on them.

The Kaam Wapasi platform will primarily operate as a mobile-first site, but will also offer an IVR solution to those who may not have access to a smartphone. It can be accessed by visiting www.kaamwapasi.com or by giving a missed call on 1800-202-44-88.

मंच श्रमिकों को कौशल और स्थान के आधार पर नौकरी चुनने की अनुमति देता है। वर्तमान में, नौकरियों को निर्माण, रसद, रेस्तरां और विनिर्माण क्षेत्र में अलग किया जाता है, जिसमें कौशल के आधार पर और उप-विकल्प होते हैं।

Virat Tandon, Group CEO at MullenLowe Lintas Group, said, “Creating the technology is just one part of the puzzle for us. We also intend to activate it at scale, and it’s heartening to see so many big brands collaborating with us to deliver that scale. Kaam Wapasi will be accessible to workers across the spectrum and as it grows, we hope that more companies join us in this endeavour.”

The platform is supported by a multi-media targeted campaign on TV, mobile, radio and digital mediums to attract employers and migrant labour. While Lowe Lintas has led the Kaam Wapasi project by developing the basic tech and communication, brands like Zee Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod have contributed with strategic media and tech support. Through the many collaborations, Kaam Wapasi aims to impact the lives of at least one million migrant workers.


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