Privacy should not be a privileged service; it is a necessity. Based on this, Google CEO Sundar Pichai has indirectly bashed Apple in one of his write-ups for the world famous, The New York Times. In the technological sector, the privacy of the users has always been a very critical matter. It is known to all of us that Google and Apple are two of the world’s most well-known tech firms that give one hundred percent assurance to their respective users that there will be no breach of privacy and their data will not be transferred to any third-party illegitimately. The difference is that most of Google’s services are free while Apple stands in contradiction to that. According to Sundar Pichai, privacy should not have to come at a “premium” cost and that it should be accessible to all, not just the ones who can afford to purchase the premium products.
However, that is not all. Google has recently taken another dig at Apple with their latest advertisement. A new billboard advertisement of Google has a picture of the company’s latest model Pixel 3a and the iPhone XS. Not only this but on the billboard, their respective prices are also mentioned in bold (For Google Pixel it is $399 and for iPhone XS it is $999).
That is not all. The billboard advertisement by Google has been put up near the latest store of Apple in Washington’s Carnegie Library. According to sources, Apple CEO Tim Cook was present there physically while the billboard was unveiled and officially presented to the public.
The new advertisement has also created a buzz, as the iPhone X picture is very dark and unclear, while the picture clicked on Pixel 3 is very bright. Considering the price gap in the products, users expect premium features as well! And Google is providing those at less than half the price!
It is clear that the rivalry between the two most equipped and well-known tech firms is becoming more prominent and Google, at present, has the edge and it is making full use of the situation to point that out.